vellal

UI/UX Design · Branding · 2025

DESiPLUCK

RR Nagar's Organic Terrace Garden (OTG) farmers grow more organic produce than they can sell through WhatsApp groups. DESiPLUCK gives them a shop: customers buy, farmers sell, and college students deliver.

Three DESiPLUCK screens: the farmer home, a Swipe & Buy card and a delivery order
My role
Research, connecting with the OTG farmers, live chat and mini-game flows, card sorting, wireframes, the logo and branding, the prototype, every deck, and the Behance case study and its animations
Team
Aditya Vellal (me), Chinmaya M Hebbale, Dhwani Aggarwal, Harshini Chander, Adithya Sridhar
Course
UI/UX and Advanced UI/UX
Time
Two semesters
  1. The problem

    Part-time Organic Terrace Garden (OTG) farmers sell through WhatsApp groups, with no organised platform, no delivery help and little marketing.

  2. What we made

    One app with three ways in: customers (with Swipe & Buy and live chat), farmers, and student delivery partners.

  3. My part

    Research and the connection to the farmers, live chat and mini-game flows, card sorting, the logo and branding, the prototype, every deck, and the Behance case study.

  • 15people tested it: farmers, customers, students
  • 3apps in one
  • 83%ordered with Swipe & Buy
Swipe & Buy: a strawberry card
A student partner's order details
Want the details?Read the full case study The research, the brand, a prototype you can tap through, and Swipe & Buy you can play.