vellal

Service Design · Research · 2025

ARKA

A highway-based, ultra-fast pickup service for Indian road travellers: pre-order essentials on the move and collect them in under two minutes at drive-through stations every 60–80 km.

AI render of an ARKA drive-through lane at sunsetAI-assisted
My role
AI renders, journey storyboard, competitor reviews, station planning, poster and deck
Team
Aditya Vellal, Aditya Raikar, Dhanush MD, Harshini Chander
Course
Service Design
Time
16 Nov – 11 Dec 2025
  1. The problem

    Indian highways have grown rapidly, but predictable, quick-access essential supply points do not exist.

  2. The pivot

    We started with an EV charging hub. Then I asked: why make people slow down? ARKA flipped to help them go faster.

  3. My part

    Every AI render, the journey storyboard, competitor reviews, NHAI research, and the poster and deck.

  • 86people answered our survey
  • 70%would pre-order and pick up from the car
  • <2 minpickup, without leaving the vehicle
Comic panel: a staff member hands a bag through the car windowAI-assisted
The ARKA A2 poster
Want the details?Read the full case study The pivot, the survey, the race down NH-48, the business and the poster.